SNOWWORLD

For SnowWorld, I collaborated on a wide range of digital and print assets, contributing to both internal and external communication.

A key part of the work was supporting the Winter Campaign 2025, where I helped translate the campaign concept into clear, energetic visuals across multiple touchpoints. From digital content to print materials, the focus was on maintaining a consistent visual language while adapting to different formats and audiences.

Alongside campaign work, I created various communication assets used internally and externally, ensuring clarity, recognizability, and alignment with SnowWorld’s brand identity. The work balances functionality and impact, supporting a fast-paced environment where visuals need to be both engaging and practical.

The result is a cohesive set of assets that reinforce the SnowWorld brand across seasons, platforms, and audiences.

LORE DEWILDE
HEALING IS NOT LINEAR

For Lore Dewilde, a clinical psychologist, I developed a complete rebranding rooted in the idea that “Healing is not linear.”

This tagline became the conceptual foundation of the visual identity. The logo features an organic flower in which the initials L and D are subtly integrated into the form. Rather than following rigid or symmetrical structures, the letterforms flow naturally within the shape, visually expressing the idea that healing is a personal, non-linear process.

The flower symbolizes organic growth, resilience, and transformation, reflecting the psychological journey of healing: gradual, layered, and unique to each individual. The overall identity balances softness and clarity, creating a sense of trust, calm, and openness, essential qualities within a therapeutic context.

The result is a brand that feels human, thoughtful, and grounded, translating complex emotional processes into a warm and meaningful visual language.

MAGMA
jouw verhaal in beeld

This project aims to develop the brand identity for Magma, a professional videographer focused on storytelling through video content. As video content continues to grow in importance, Magma combines professionalism with a personal touch to create an inviting experience for clients.

The brand identity reflects this blend of expertise and humanity, ensuring a warm and relatable visual presence. The core message, “jouw verhaal in beeld,” emphasizes the power of video as a tool for effective storytelling and engagement.

Overall, this branding positions Magma as the ideal choice for individuals and businesses looking to share their stories through compelling video content.

WE TWINE

We Twine focuses on designing organizational structures that balance individual needs with group dynamics. The logo captures this philosophy with a playful and warm design: the connected “w” and “e” symbolize unity and collaboration, embodying the message, “We are in this together.”

The “i” is gently pushed forward by the connection between the “w” and “e,” emphasizing the individual’s role within the collective. The design also reinforces the brand name, with “w” and “e” forming “we” in a written form.

This approachable and inclusive visual identity reflects We Twine’s mission to foster strong, supportive organizational dynamics.

CYBERWOLF

For Cyberwolf, a digital security company that specializes in protecting data and infrastructure with proactive, comprehensive cybersecurity solutions, I designed a client onboarding booklet that simplifies their welcome process.

The booklet was developed as a modular system of individual pages bound together in a ring binder, making it highly practical and easy to use per chapter. This structure allows Cyberwolf to guide new clients step by step through their onboarding journey in a clear and organized way.

In addition to the booklet, I worked on several related deliverables, including an animated pitch presentation for a major Truist client, designed to elevate the storytelling and visual impact of Cyberwolf’s value proposition, and various promotional materials to support Cyberwolf’s communication needs.

ED PERELL

Ed Perell is driven by a mission to make contemporary art accessible to everyone. Her work emphasizes not just the finished pieces but the creative process — the trials, variations, and struggles behind each artwork.

The design celebrates this raw honesty, highlighting the detours and transformations where “wrong” becomes “right” again. A logo was created to bring these elements together, capturing the imperfect beauty of the creative journey.

This visual identity reflects the openness and inclusivity that define Ed Perell’s approach to art.

KING OF HEARTS

King of Hearts (KOH) is a full-service branding agency that seamlessly aligns creativity with business goals. The branding reflects KOH’s versatility and adaptability, showcasing its ability to cater to diverse media needs.

Using a grid system and a variety of font thicknesses, the design allows for flexible layouts tailored to different platforms and purposes. This dynamic approach highlights KOH’s innovative and multifaceted capabilities, ensuring a cohesive identity across all media.
For King of Hearts.

11.11.11.
CLIMATE INJUSTICE

Addressing climate injustice requires collective action. This project highlights four key themes of climate injustice, each represented through distinct headlines.

A weather map serves as a unifying graphic element, visually connecting to the first part of each headline.
The map, paired with specific colors, is complemented
by a photo that illustrates the theme, creating a cohesive and impactful representation of the issues.

This approach emphasizes the urgency and interconnectedness of climate justice, making the message both clear and visually compelling.
For Wunderman Thompson.

UANTWERPEN
TIJD VOOR NIEUWE IDEEËN

At UAntwerpen, it’s “Tijd Voor Nieuwe Ideeën” — the theme of their latest campaign. UAntwerpen stands out as an innovative university that asks questions differently, looks beyond the present, and focuses on shaping the future with fresh ideas.

This campaign highlights UAntwerpen’s commitment to turning practice into theory and digging deeper, not just on campus but anywhere and everywhere. With UAntwerpen, you help shape the future, ready for new ideas.
For Wunderman Thompson.

TELENET
FIBER

Telenet is launching Fiber and aims to animate the Fiber logo to reflect the flow, connectivity, and speed the service offers.

As part of the campaign, a film was created for in-store display to explain what Fiber is and how it works. Clear and simple motion design was used to effectively convey the story to customers, emphasizing the seamless connectivity Fiber provides.
For Wunderman Thompson.

WUNDERMAN THOMPSON
STICKERS

Inspired by old-school colorful festival tickets, this project brings a unique identity to teams and disciplines.

Each Business Unit (BU) is represented by a tone-on-tone color scheme and a graphic element symbolizing the team members coming together as a cohesive whole. Meanwhile, other districts (creation, design, copy, etc.) are seen as individuals within the same discipline and are represented by a single bold graphic element that unites the group.

This design approach emphasizes individuality
within collaboration, creating a vibrant and cohesive
visual identity.

NN
PROTECTION & WELLBEING

NN offers financial services tailored to the lives of the self-employed, including building a strong pension, protection against disability and death, and now, support for mental health challenges.

Recognizing that self-employed individuals often keep their struggles private and push through, I created a series of animated typographic videos. These animations illustrate common mental health challenges faced by self-employed individuals, highlighting issues they might not openly discuss.

Through this engaging animation style, NN draws attention to the importance of mental health support, reinforcing their commitment to being there for the self-employed in every aspect of their lives.
For Wunderman Thompson.

BPOST
WK CYCLING

BPOST group proudly partnered with the Cycling World Championships. Creating visuals that appeared everywhere — from social media to flags lining the finish line.

The BPOST logo was incorporated as a dynamic design element, reinforcing the energy and movement of the event. This visual identity underscored BPOST’s role as a reliable partner, perfectly captured in the tagline: “Partner from start to finish.”
For Wunderman Thompson.

HYUNDAI
MATERIAL HANDLING

Hyundai Material Handling Europe, a leader in forklifts and warehouse equipment, faced challenges with a low-end market perception. To address this, King of Hearts developed the concept “Everything starts with Hyundai,” positioning the brand as a reliable, all-round solution for material handling, fully supporting customers and dealers.

As lead designer, I co-created and brought this concept to life through a wide range of creative deliverables. These included concept videos, product shoots, online and offline ads, and various artwork.

This comprehensive approach enhanced brand awareness and repositioned Hyundai as a premium choice in the industry.
For King of Hearts.

LAZER
GENESIS

Lazer Helmets, a Belgian-based sports helmet company, leads in innovation, design, safety, and technology. Highly active in the professional cycling market, they constantly seek new opportunities to enhance their products.

For the Lazer Genesis campaign, I managed the complete creative package. This included scripting, storyboarding, visual identity, and frame-by-frame illustrations, along with editing for both concept and product videos. We blended real footage, 3D visuals, and illustrations to create engaging and dynamic content.

To connect with the target market, we collaborated with professional Belgian and Dutch cyclists.
For King of Hearts.

LAZER
IMPALA

Lazer Helmets expanded into the mountain bike market with the launch of the Lazer Impala helmet. To promote this new product, we developed a range of promotional materials, including a feature film.

As part of the campaign, I collaborated with renowned Belgian film director Dirk Doomen on a film production in Barcelona. My role involved shooting and editing the behind-the-scenes making-of video, capturing the creative process and production highlights.
For King of Hearts.

AKAW
SURFMAGAZINE

This research investigates the interaction between text and image, focusing on the themes of dynamism and freedom in surfing. Using collected images from surf magazines, various experiments were conducted to infuse dynamism. To evoke freedom, analog photographs underwent creative experimentation.

The outcome is a series of five booklets, each representing a different stage of a surf session. A grid system is used to visualize the balance between dynamism and freedom. Philosophical texts accompany the visuals, combining an existing font with a custom-designed font called “Ding.”

To reflect the sensory experience of surfing, the booklets feature a variety of paper types, adding texture and depth to the project.

OUT OF OFFICE
ARTWORK & EXPERIMENTS