HI
I’m Sofie, a mixed-media designer from Antwerp who loves creating. Whether it’s online or offline, I create work that leaves a mark. With over 6 years of experience, I’ve worked with brands like Telenet, Amazon, Rode Kruis Vlaanderen, 11.11.11, Hyundai, O’Neill, and plenty more. Branding, motion design, video, socials, editorial… you name it.
When I’m not behind my laptop, you’ll probably find me in the water or traveling somewhere new. Exploring places, nature and culture gives me that creative boost you’ll see reflected in my work. No-nonsense, hands-on, always looking for that little something extra.
Scroll down and check it out.
Let’s make good stuff together!
EDUCATION
January • March 2024
Animation Bootcamp
School of Motion
September 2016 • 2017
BANAMA Crossmedia Design
AP Hogeschool, Antwerp
September 2015 • 2016
Master Graphic Design
PXL: MAD-faculty, Hasselt
September 2012 • 2015
Bachelor Graphic Design
PXL: MAD-faculty, Hasselt
WORK
2021 • NOW
FREELANCE
concept, branding, illustration, photography, motion, social media
2021 • NOW
VML (Wunderman Thompson)
branding, print, digital, storyboard, motion, social media
2017 • 2021
KING OF HEARTS
concept, branding, illustration, storyboard, film, photography, motion, 3D
2015 (september)
GONZALES (internship)
branding, packaging, storyboard, social media
LET’S TALK IMAGES
RODE KRUIS VLAANDEREN
RODE KRUIS VLAANDEREN
BLOEDSERIEUS
This project involves creating a logo for Rode Kruis that highlights the theme of students donating blood for one another.
The logo features a playful smiley that replaces the ‘O’ in “Bloedserieus,” symbolizing the positive impact of blood donation and appealing to young people. Three eyes represent the idea that one person can help another.
Additionally, the smiley serves as a graphic element to promote community and inclusivity, reflecting our diversity while emphasizing that it doesn’t matter— we all come together to help each other. The campaign will utilize contrasting elements, like different study directions, to reinforce that blood donation is a collective effort. The slogan, “Students give for each other,” encapsulates this message.
For Wunderman Thompson.
MAGMA
MAGMA
jouw verhaal in beeld
This project aims to develop the brand identity for Magma, a professional videographer focused on storytelling through video content. As video content continues to grow in importance, Magma combines professionalism with a personal touch to create an inviting experience for clients.
The brand identity reflects this blend of expertise and humanity, ensuring a warm and relatable visual presence. The core message, “jouw verhaal in beeld,” emphasizes the power of video as a tool for effective storytelling and engagement.
Overall, this branding positions Magma as the ideal choice for individuals and businesses looking to share their stories through compelling video content.
WE TWINE
WE TWINE
We Twine focuses on designing organizational structures that balance individual needs with group dynamics. The logo captures this philosophy with a playful and warm design: the connected “w” and “e” symbolize unity and collaboration, embodying the message, “We are in this together.”
The “i” is gently pushed forward by the connection between the “w” and “e,” emphasizing the individual’s role within the collective. The design also reinforces the brand name, with “w” and “e” forming “we” in a written form.
This approachable and inclusive visual identity reflects We Twine’s mission to foster strong, supportive organizational dynamics.
ED PERELL
ED PERELL
Ed Perell is driven by a mission to make contemporary art accessible to everyone. Her work emphasizes not just the finished pieces but the creative process — the trials, variations, and struggles behind each artwork.
The design celebrates this raw honesty, highlighting the detours and transformations where “wrong” becomes “right” again. A logo was created to bring these elements together, capturing the imperfect beauty of the creative journey.
This visual identity reflects the openness and inclusivity that define Ed Perell’s approach to art.
KING OF HEARTS
KING OF HEARTS
King of Hearts (KOH) is a full-service branding agency that seamlessly aligns creativity with business goals. The branding reflects KOH’s versatility and adaptability, showcasing its ability to cater to diverse media needs.
Using a grid system and a variety of font thicknesses, the design allows for flexible layouts tailored to different platforms and purposes. This dynamic approach highlights KOH’s innovative and multifaceted capabilities, ensuring a cohesive identity across all media.
For King of Hearts.
11.11.11
11.11.11.
CLIMATE INJUSTICE
Addressing climate injustice requires collective action. This project highlights four key themes of climate injustice, each represented through distinct headlines.
A weather map serves as a unifying graphic element, visually connecting to the first part of each headline.
The map, paired with specific colors, is complemented
by a photo that illustrates the theme, creating a cohesive and impactful representation of the issues.
This approach emphasizes the urgency and interconnectedness of climate justice, making the message both clear and visually compelling.
For Wunderman Thompson.
UANTWERPEN
UANTWERPEN
TIJD VOOR NIEUWE IDEEËN
At UAntwerpen, it’s “Tijd Voor Nieuwe Ideeën” — the theme of their latest campaign. UAntwerpen stands out as an innovative university that asks questions differently, looks beyond the present, and focuses on shaping the future with fresh ideas.
This campaign highlights UAntwerpen’s commitment to turning practice into theory and digging deeper, not just on campus but anywhere and everywhere. With UAntwerpen, you help shape the future, ready for new ideas.
For Wunderman Thompson.
TELENET
TELENET
FIBER
Telenet is launching Fiber and aims to animate the Fiber logo to reflect the flow, connectivity, and speed the service offers.
As part of the campaign, a film was created for in-store display to explain what Fiber is and how it works. Clear and simple motion design was used to effectively convey the story to customers, emphasizing the seamless connectivity Fiber provides.
For Wunderman Thompson.
WUNDERMAN THOMPSON
WUNDERMAN THOMPSON
STICKERS
Inspired by old-school colorful festival tickets, this project brings a unique identity to teams and disciplines.
Each Business Unit (BU) is represented by a tone-on-tone color scheme and a graphic element symbolizing the team members coming together as a cohesive whole. Meanwhile, other districts (creation, design, copy, etc.) are seen as individuals within the same discipline and are represented by a single bold graphic element that unites the group.
This design approach emphasizes individuality
within collaboration, creating a vibrant and cohesive
visual identity.
NN
NN
PROTECTION & WELLBEING
NN offers financial services tailored to the lives of the self-employed, including building a strong pension, protection against disability and death, and now, support for mental health challenges.
Recognizing that self-employed individuals often keep their struggles private and push through, I created a series of animated typographic videos. These animations illustrate common mental health challenges faced by self-employed individuals, highlighting issues they might not openly discuss.
Through this engaging animation style, NN draws attention to the importance of mental health support, reinforcing their commitment to being there for the self-employed in every aspect of their lives.
For Wunderman Thompson.
BPOST
BPOST
WK CYCLING
BPOST group proudly partnered with the Cycling World Championships. Creating visuals that appeared everywhere — from social media to flags lining the finish line.
The BPOST logo was incorporated as a dynamic design element, reinforcing the energy and movement of the event. This visual identity underscored BPOST’s role as a reliable partner, perfectly captured in the tagline: “Partner from start to finish.”
For Wunderman Thompson.
HYUNDAI
HYUNDAI
MATERIAL HANDLING
Hyundai Material Handling Europe, a leader in forklifts and warehouse equipment, faced challenges with a low-end market perception. To address this, King of Hearts developed the concept “Everything starts with Hyundai,” positioning the brand as a reliable, all-round solution for material handling, fully supporting customers and dealers.
As lead designer, I co-created and brought this concept to life through a wide range of creative deliverables. These included concept videos, product shoots, online and offline ads, and various artwork.
This comprehensive approach enhanced brand awareness and repositioned Hyundai as a premium choice in the industry.
For King of Hearts.
LAZER
LAZER
GENESIS
Lazer Helmets, a Belgian-based sports helmet company, leads in innovation, design, safety, and technology. Highly active in the professional cycling market, they constantly seek new opportunities to enhance their products.
For the Lazer Genesis campaign, I managed the complete creative package. This included scripting, storyboarding, visual identity, and frame-by-frame illustrations, along with editing for both concept and product videos. We blended real footage, 3D visuals, and illustrations to create engaging and dynamic content.
To connect with the target market, we collaborated with professional Belgian and Dutch cyclists.
For King of Hearts.
LAZER
IMPALA
Lazer Helmets expanded into the mountain bike market with the launch of the Lazer Impala helmet. To promote this new product, we developed a range of promotional materials, including a feature film.
As part of the campaign, I collaborated with renowned Belgian film director Dirk Doomen on a film production in Barcelona. My role involved shooting and editing the behind-the-scenes making-of video, capturing the creative process and production highlights.
For King of Hearts.
AKAW
AKAW
SURFMAGAZINE
This research investigates the interaction between text and image, focusing on the themes of dynamism and freedom in surfing. Using collected images from surf magazines, various experiments were conducted to infuse dynamism. To evoke freedom, analog photographs underwent creative experimentation.
The outcome is a series of five booklets, each representing a different stage of a surf session. A grid system is used to visualize the balance between dynamism and freedom. Philosophical texts accompany the visuals, combining an existing font with a custom-designed font called “Ding.”
To reflect the sensory experience of surfing, the booklets feature a variety of paper types, adding texture and depth to the project.