— Concept, advertising, brand identity


Hyundai Material Handling Europe, leading provider of forklifts and warehouse equipment, delivers among the toughest forklifts on earth. As they struggled with a low-end perception, they turned to King of Hearts to help them reach more brand awareness.

Challenge accepted. As lead designer on this project, I helped tackle this problem by co-creating the concept of ‘Everything starts with Hyundai’. In this way we helped position Hyundai as the all-round solution for material handling, having the customer’s and dealer’s back.

To bring this concept to life, we created a lot of creative deliverables. From the basics to the more sophisticated ones. You can think of concept videos, product shoots, off- and online ads and more and more. In a nutshell: I did both conceptual, video and artwork. For King of Hearts.